Internet Marketing Complete

The first thing I learnt about Internet Marketing if you want to make money is: “If you are selling chilled water in the Desert, then how good a salesperson do you really have to be?” It’s quite a powerful statement because many marketers make the mistake of picking a product first, and then go and try and find somebody to sell it to. This generally is doing things the wrong way round. Instead, you must find the crowd of people who have the problem first, and then find something (a product) that will solve their problem.

So with the example above, a guy speaks to some people in the desert who are thirsty and ASKS THEM “what is it that you want” and they tell him that they are thirsty and would like some water to drink. So the guy goes off and gets a product (bottled water for example) and then goes back to them and says “here you are”. You can guarantee they will buy it!! See the point? If instead you tried to guess what they want like…a chair or anti-aging cream or something, when you go back, you would have to try and CONVINCE them that the product you have will benefit them. Sorry, this probably sounds obvious but it is fundamental to selling people stuff online.

So later down the line when you look for your crowd, try to think about a hungry crowd, by hungry I mean either somebody who has a big problem which needs fixing or people that are fanatical about something. The example I normally use is this. Take two people; “somebody who has just lost their job” and “somebody who wants to buy a new plant for their garden” Which one do you think will be on the internet more and doing some searches? Hopefully you said the first one. Ok, how about “somebody who wants to buy a new tv” or “somebody who thinks their partner is cheating on them” Of course, I would say that its the second one. Can you see how in these cases, the person is THINKING about the issue MANY times in the day whereas the other examples would be thinking about it every so often?

This is what you need to keep in mind at all times when looking for your crowd of people to market to, if you take the time to do your research first and find people with money who are willing to buy something to solve their problem, then half the battle is already won.

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