Internet Marketing Complete

Hi Gang

This might sound very obvious at first but it’s something I see people doing wring all the time. One of the quickest ways of making affiliate sales from a ClickBank type product is to make a review page reviewing 3 similar products. Each one is given a start rating for things like content, quality, value for money etc. You should have at least 3 products but I have seen some which have as many as 10, although I would recommend 7 at the most otherwise you give too many options.

Ok, so far so good, of course the idea is to sell the one at the top as people are taking your word that it’s the best. This is where people go horribly wrong…in the long run. Let me explain.

What 90% of newbies do is place the product at the number 1 spot because it gives the highest commission for the sale….this in my opinion is VERY wrong. It should have nothing (or very little) to do with the commission. Of course, you will still make some sales, but it will come back on you later when people buy something they are not happy with and wonder you recommended it. Your list will turn into a bog pile of sh1t.

Think of it this way, if there were 3 products a good friend or family member was considering buying, would you recommend something you know to be bad or you don’t even know if it is good or not? I hope you wouldn’t anyway. Remember, at the end of these transactions are real people spending their hard earned money based on your word. If they are happy with it then they will be happy with you and won’t think twice about buying in the future based on your say so.

I do understand that you have to consider the commission amount to outweigh advertising costs if you’re using PPC or whatever, but it shouldn’t be the factor which decides which you say is best. If you can get the product to read it from beginning then all the better (depending on your budget of course).

Cheers,
Phil

Technorati Tags: Affiliate Marketing, Internet Marketing, review sites

The first thing I learnt about Internet Marketing if you want to make money is: “If you are selling chilled water in the Desert, then how good a salesperson do you really have to be?” It’s quite a powerful statement because many marketers make the mistake of picking a product first, and then go and try and find somebody to sell it to. This generally is doing things the wrong way round. Instead, you must find the crowd of people who have the problem first, and then find something (a product) that will solve their problem.

So with the example above, a guy speaks to some people in the desert who are thirsty and ASKS THEM “what is it that you want” and they tell him that they are thirsty and would like some water to drink. So the guy goes off and gets a product (bottled water for example) and then goes back to them and says “here you are”. You can guarantee they will buy it!! See the point? If instead you tried to guess what they want like…a chair or anti-aging cream or something, when you go back, you would have to try and CONVINCE them that the product you have will benefit them. Sorry, this probably sounds obvious but it is fundamental to selling people stuff online.

So later down the line when you look for your crowd, try to think about a hungry crowd, by hungry I mean either somebody who has a big problem which needs fixing or people that are fanatical about something. The example I normally use is this. Take two people; “somebody who has just lost their job” and “somebody who wants to buy a new plant for their garden” Which one do you think will be on the internet more and doing some searches? Hopefully you said the first one. Ok, how about “somebody who wants to buy a new tv” or “somebody who thinks their partner is cheating on them” Of course, I would say that its the second one. Can you see how in these cases, the person is THINKING about the issue MANY times in the day whereas the other examples would be thinking about it every so often?

This is what you need to keep in mind at all times when looking for your crowd of people to market to, if you take the time to do your research first and find people with money who are willing to buy something to solve their problem, then half the battle is already won.

Technorati Tags: Affiliate Marketing, Internet Marketing